Facebook Competitions Made Easy

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Facebook competitions are the fastest way that I know of to help you build your Facebook fan base.  Wildfire Apps have developed a platform that is approved by Facebook and makes it simple to set up your own competition.

 

This is my first video so apologies for the editing being a little wonky. My competition has been running over a week and I am pleased with the results but I have also learnt that:

  • Don’t make the question too hard.  It doesn’t matter if you have 50 entries or 500 entries you are still giving away the same prize.  I think I would have had a much higher response rate if I hadn’t tried to make it hard.
  • To make the competition effective use Facebook adverts.  If you change the copy and images on a weekly basis you will keep it fresh.  Keep checking back to see what works and stop the adverts that don’t.

Do you think you will try a competition for your page?  If you have already run a competition I’d love to hear how it worked for you, just comment below.

Useful Links

Facebook Promotions – What you need to know.

Wildfire App

  • http://twitter.com/eileenb Eileen Brown

    That was really useful!  What other competition sites are there?  Links please 😀

  • http://www.marketingmy.co.uk/blog Katherine Salt

    Here are some others, I haven’t tried them out yet so can’t comment on how good they are. 
    Bulbstorm http://www.bulbstorm.com/
    Vitrue http://vitrue.com/
    North Social http://northsocial.com/
    Fanzapp http://fanappz.com/

  • http://www.marketingmy.co.uk/blog Katherine Salt

    Here are some others, I haven’t tried them out yet so can’t comment on how good they are. 
    Bulbstorm http://www.bulbstorm.com/
    Vitrue http://vitrue.com/
    North Social http://northsocial.com/
    Fanzapp http://fanappz.com/

  • jason @ cinnamon agency

    Can I just add – Don’t make the question too EASY too. Those competitions on telly drive me mad. “What sort of animal is Kermit? Is he a) a frog, b) a pig or c) a wildebeest?”
    Don’t patronise me!

    • http://www.marketingmy.co.uk/blog Katherine Salt

      That’s a good point I think you are right there needs to be an element of thought included. I ran one competition where the entrants had to just say why they wanted to win the prize and another with a product related Q that they would have to research the answer and the first comp got an entry rate of 28% opposed to 6% for the other. 

  • http://www.facebook.com/people/Jennie-Uy/100000144344345 Jennie Uy

    When we had a contest on our Facebook page, we also
    wanted to invite users from Google+ and Twitter, we were using a special
    contest application for fan pages – http://toptabapp.com/?r=4